Golden Fleece Petrol Pump -46cm



So who remembers the golden fleece petrol chain - travelling through rural Australia and stopping at the Golden Fleece 'roadhouse' that was iconic in  Australian  automotive history.


This hand made metal petrol bowser is made from a lightweight metal and hand painted- its a fantastic piece of automotive memorabilia  and stands 46cm tall 


The Story

Golden Fleece was an Australian brand of petroleum products and service stations operated by H. C. Sleigh and Company. A partnership was founded in Melbourne, Australia in 1893 by shipowner and merchant Harold Crofton Sleigh (1867–1933) and manufacturer and shipowner John McIlwraith (1828–1902). In 1913 the company took delivery of its first consignment of motor spirit from the United States and marketed it in Australia as "Golden Fleece".[1]

Initially, motor spirit was sold in drums only—the first Golden Fleece pump being installed in 1920. Golden Fleece was a pioneer of single-branded service stations (as opposed to the more common multi-brand offerings of the era), and its distinctive "golden merino" trademark was soon a common sight for Australian motorists.

A Golden Fleece roadhouse in Kondinin, Western Australia, photographed in 2014

A Golden Fleece roadhouse in Kondinin, Western Australia, photographed in 2014

The post-war era saw a massive expansion of Australia's motor industry and car ownership soared. The company was made public in 1947. These were boom times for Golden Fleece and expansion and acquisitions were the trend throughout the 1950s and 1960s. H.C. Sleigh Limited acquired the fledgling "Kangaroo" and "Phillips 66" brands in 1962 and 1967 respectively. During these years, many (if not most) Golden Fleece service stations became roadhouse-style outlets with restaurants and bold signage.

Some time during the 1960s or 1970s[clarification needed] Golden Fleece gained a major contract by the, then small, major trucking company Linfox, that is still held by Caltex Australia today, due to a friendship between Regional Manager for Victoria Max Collins and Lindsay Fox.

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